Strategic Media Planning & Buying

🌎 Global Capabilities, 🎯 Local Focus.

About Us

Mason & Markwith Media is a digital marketing agency working with small and medium-sized businesses and publishers to plan, implement, and track successful media campaigns. We focus on specialized work for a limited number of clients, and offer a full range of media planning & buying services.

With a combined 25 years of experience in media & marketing, Derek & Bonny started the agency in April, 2020 (in the middle of a Pandemic) with one goal in mind - help our friends and clients navigate a crazy period in time!

Our agency model is all about a custom, targeted, hands-on approach with a focus on media planning & buying strategies.

Local preferences and buying habits vary from city-to-city across the country.  By optimizing audiences for local needs and delivering customized creative solutions tailored to different markets, Mason & Markwith Media delivers improved ad performance compared to platforms that use pre-packaged segmenting and national targeting tactics.  


  • Geo-Fencing
  • Search Retargeting
  • Social Platforms (paid & organic)
  • Site Retargeting
  • Targeted Audio Streaming & Podcast Platforms
  • Connected TV, OTT, & other Streaming Apps
  • Native Programmatic
  • Keyword Contextual Targeting
  • Category Contextual Targeting
  • Traditional Media
  • And more…

Mason & Markwith Media’s ability to optimize audiences for local needs, coupled with our processes for campaign entry, management, optimization, and reporting, enable us to deliver unmatched advertising performance on highly-localized campaigns.

Mason & Markwith Media

The above metrics represent a “sneak peak” into a $1500/month targeted advertising campaign for a retail client.  While targeting a hyper-local audience, we can track impressions (over 200,000+),  click-throughs (319 hits to the website), and foot traffic (45 devices came into the location) in real-time.  And more importantly, we can help adjust as needed.

If you’ve ever checked out a product online, you’ve likely seen ads featuring that same product everywhere you go afterwards. 
That’s retargeting in action – and it works really well.

Let's Work Together

Derek Mason

Bonny Markwith